NEW Book: January 2023
AI and Society: Tensions and Opportunities
El Morr C., Taylor and Francis, Chapman and Hall/CRC, 2022
Official website
About this Book
"AI's impact on human societies is and will be drastic in so many ways. AI is being adopted and implemented around the world, and government and universities are investing in AI studies, research, and development. However, very little research exists about the impact of AI on our lives. This book will address this gap; it will gather reflections from around the world to assess the impact of AI on different aspects of society as well as propose ways in which we can address this impact and the research agendas needed."
Buy from Amazon.ca or Amazon.com
AI and Society: Tensions and Opportunities
El Morr C., Taylor and Francis, Chapman and Hall/CRC, 2022
Official website
About this Book
"AI's impact on human societies is and will be drastic in so many ways. AI is being adopted and implemented around the world, and government and universities are investing in AI studies, research, and development. However, very little research exists about the impact of AI on our lives. This book will address this gap; it will gather reflections from around the world to assess the impact of AI on different aspects of society as well as propose ways in which we can address this impact and the research agendas needed."
Buy from Amazon.ca or Amazon.com
Book Review
"It is our responsibility as macromarketers to research and report the disruptive influence, both positive and negative, that AI will have on market systems and offer solutions that benefit all stakeholders.
This book provides a variety of theories and frameworks from other disciplines that can and should be incorporated into our examination of AI’s macro-level impact"
Fowler, J. G., & Watson, A. (2024). Book Review: AI and Society: Tensions and Opportunities by Christo El Morr Editor. Journal of Macromarketing, 44(2), 324-327.
https://doi.org/10.1177/02761467241229968
This book provides a variety of theories and frameworks from other disciplines that can and should be incorporated into our examination of AI’s macro-level impact"
Fowler, J. G., & Watson, A. (2024). Book Review: AI and Society: Tensions and Opportunities by Christo El Morr Editor. Journal of Macromarketing, 44(2), 324-327.
https://doi.org/10.1177/02761467241229968